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Author Topic: Archie Sales Figures for 2008  (Read 4287 times)

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Offline jdh417

Archie Sales Figures for 2008
« on: March 08, 2009, 12:02:09 AM »
Johanna has posted the numbers and some analysis.  Interesting reading.

http://comicsworthreading.com/2009/03/07/archie-sales-figures-for-2008/


Offline 100DollarHeadache

Re: Archie Sales Figures for 2008
« Reply #1 on: March 08, 2009, 12:14:28 AM »
Now why would the Jughead sales triple?

Interesting to know that Betty & Veronica DD outsold Archie DD.

Offline Captain Hero

Re: Archie Sales Figures for 2008
« Reply #2 on: March 08, 2009, 12:03:24 PM »
Methinks it's time for a "realistic-look" story to appear in Archie's Double Digest!
DIGESTS: 2319

COMICS:  2019

TOTAL:  4338




http://popcultureaddictlifeguide.blogspot.com/

Offline Frank

Re: Archie Sales Figures for 2008
« Reply #3 on: March 08, 2009, 01:13:04 PM »
Although the sales are lower than I thought - it's very encouraging to see growth in almost all titles.

It's also interesting to see that the digests do so well.

My only caution is that this data is collected from statements of ownership.  It does nothing to shed light on actual sales after returns.  Archie Comics may have *printed* x,000 copies of a comic, but how many came back?  Comic Shops cannot return comics, but grocery stores can. 

Obviously, Archie is going to try to print copies appropriate to demand - so these numbers do have some value, but they aren't the entire picture.
No matter where I go, there I am.  Creepy.

Offline MJBivouac

Re: Archie Sales Figures for 2008
« Reply #4 on: March 08, 2009, 02:40:00 PM »
Although the sales are lower than I thought - it's very encouraging to see growth in almost all titles.

It's also interesting to see that the digests do so well.

My only caution is that this data is collected from statements of ownership.  It does nothing to shed light on actual sales after returns.  Archie Comics may have *printed* x,000 copies of a comic, but how many came back?  Comic Shops cannot return comics, but grocery stores can. 

Obviously, Archie is going to try to print copies appropriate to demand - so these numbers do have some value, but they aren't the entire picture.

Frank,
 Beat me to it! I was going to point that out myself! Very important point! One must consider also, that back in the 50s and 60 comic sales were in the hundreds of thousnds per issue! How things have changed.
"Sometimes, the long awaited light at the end of the tunnel is actually an oncoming train"

Offline jdh417

Re: Archie Sales Figures for 2008
« Reply #5 on: March 08, 2009, 09:09:02 PM »
Certainly being on newsstands everywhere helps Archie digest sales.  Where I live, only Hastings (books, music, videos, magazines) has a regular selection of the full size comics.

Indeed interesting about Jughead.  Anybody from Archie Comics care to respond?

Also interesting that B&V Double Digest does so well, when their individual comic books (including the, in my opinion, very cool B&V Spectacular) do so poorly compared to other Archie titles.   


Offline Frank

Re: Archie Sales Figures for 2008
« Reply #6 on: March 08, 2009, 09:35:58 PM »
Don't even get me started on B&V Spectacular

No matter where I go, there I am.  Creepy.

Offline Forsythe

Re: Archie Sales Figures for 2008
« Reply #7 on: March 08, 2009, 11:55:56 PM »
It does nothing to shed light on actual sales after returns

these numbers are the sales print runs are much higher!

One must consider also, that back in the 50s and 60 comic sales were in the hundreds of thousnds per issue! How things have changed.

Lots more for kids today, think how big the comic market might still be if there weren't video game systems in every kids home.

Certainly being on newsstands everywhere helps Archie digest sales.

the Archie Digest sales are still healthy, not where they were a few years ago, but neither are other comics wasn't it last month when only 3 titles from Marvel and DC combined broke 100,000?

I've watched these reports for years, single issue nearest to filing date, doesn't mean anything (its almost always higher) over the one year average, so don't take the higher number as meaning anything versus the same years average. to get a real look at whats going on we'd have to see how the numbers hold up verses last year or the year before.

I'll take that as a one of these days I'll do us a report on a title or two..

:) 

Offline Frank

Re: Archie Sales Figures for 2008
« Reply #8 on: March 09, 2009, 03:35:13 PM »
Are the numbers in the original post SALES or PRINT RUNS?  I thought they were print-runs from the Statement of Ownerships?

The biggest comic-killer was probably television.  Comic readers often blame the comic code and the "bad reputation" that it caused on comics, but I am less likely to think this is the case.  I *do* think it stopped comics from evolving during the 1950's, but I think the biggest thing was television.

People stopped reading and started getting their visual entertainment from TV on a daily basis.  Movies required that you went out to see them - so I think their effect was less pronounced (even when they went to colour).

It sure would be great if people read more.
No matter where I go, there I am.  Creepy.

Offline Tuxedo Mark

Re: Archie Sales Figures for 2008
« Reply #9 on: March 12, 2009, 09:11:31 PM »
Lots more for kids today, think how big the comic market might still be if there weren't video game systems in every kids home.

Perish the thought! ~hugs his DS~




Betty Cooper + Cheryl Blossom. It's inevitable.

Offline Tuxedo Mark

Re: Archie Sales Figures for 2008
« Reply #10 on: March 12, 2009, 09:27:51 PM »
It sure would be great if people read more.

The thing is people DO read - a LOT. They just don't read much printed material.

I don't sell much in the way of magazines at Kmart per shift. I'm sure that a lot of the copies are packed right back up when the next issues arrive. I sell some books but, again, not many - and it's mostly older people buying.

My dad, who recently turned 73, stopped buying his daily newspaper around the end of last year. He probably figured he'll get all of the info that he needs from the nightly newscasts.

Anyway, kids read plenty of stuff in video games (such as RPGs), fan fiction (which is sometimes superior to the official stories), and in the ever-popular sprite comics, which involve making short stories using video game sprites. I made one myself a while ago:





Betty Cooper + Cheryl Blossom. It's inevitable.

Offline Oldiesmann

Re: Archie Sales Figures for 2008
« Reply #11 on: March 15, 2009, 02:29:23 PM »
Don't even get me started on B&V Spectacular



Yeah, with that data, it makes absolutely no sense for them to cancel it. It wasn't their worst-selling title, and it sold better in 2008 than it did in 2007...
Michael "Oldiesmann" Eshom
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Offline RiverPhoenixDale

Re: Archie Sales Figures for 2008
« Reply #12 on: March 15, 2009, 03:13:02 PM »
Yeah, with that data, it makes absolutely no sense for them to cancel it. It wasn't their worst-selling title, and it sold better in 2008 than it did in 2007...

Perhaps production costs were somehow higher on that title?

Offline Frank

Re: Archie Sales Figures for 2008
« Reply #13 on: March 15, 2009, 09:19:01 PM »
It's hard to imagine that there would be a difference, but you never know.

I just hope they give it the few issues to 100 to see.
No matter where I go, there I am.  Creepy.

 

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