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Author Topic: ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS  (Read 3859 times)

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Offline Rik

ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS
« on: September 10, 2008, 04:45:53 PM »










ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS

Archie Comics, the world's largest English-language publisher of all ages comics, is pleased to unveil a new Archie Comics logo that will appear on all of its comic books, digest/double digests and graphic novels. The new Archie Comics' logo will make its first appearance on the Archie Comic publications scheduled for the newsstand on-sale starting the week of September 15, 2008, commencing with Veronica #190 and Archie Digest #247.

The new trade dress for all of the Archie Digest Library books include new logos for most of the titles as well as secondary logos for popular characters featured in the digests. Characters such as Little Archie, Cheryl Blossom, Reggie, Josie & the Pussycats, just to name a few are featured in the digests every month, but not necessarily on the cover. We now have a trade dress that allows fans of these characters to know exactly where to find their favorite Archie characters. 
For more than 67 years, Archie Comics has provided entertainment for all ages. In 2009, Archie Comics is entering a new phase of growth with the launch of two new titles, Archie Comics Presents and Sonic Universe. The new logos on our comics and digests highlights Archie Comics' plans for the future and the new trade dress represents our latest step. Whereby we bring many of our popular characters to the forefront of our fans attention as soon as they see our digests and double digests.
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Rik Offenberger
Public Relations Coordinator
Archie Comic Publications, Inc.
RikO@ArchieComics.com

Archie Comic Publications, Inc.
325 Fayette Ave.
Mamaroneck, New York 10543
Phone 914-381-5155
Fax 914-381-2335
ArchieComics.com

Offline D-Rock

Re: ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS
« Reply #1 on: September 10, 2008, 05:48:53 PM »
I love most of those logos, but I'm too much of a purist. The old logos have been around since the beginning. I liked having those as a symbol of the books' longevity.
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Offline archiecomicsfan27

Re: ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS
« Reply #2 on: September 10, 2008, 06:15:04 PM »
Wow most of those logos are good!! and i like the wacky colors on those Dan Parent covers they seem to go with the new logos...ooh my favorite cover so far is the one on the Jughead's Double Digest!! And I like how they added back the little character faces with the logos!
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Archie Comics are my WHOLE life


Archie Comics = 781
Archie Digests= 370

Offline AyaBlue

Re: ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS
« Reply #3 on: September 10, 2008, 06:22:30 PM »
"Kumi" looks like it's the same style as "Disney". I wonder if that was intentional.

Also, has the B&V DD #167 been posted before? I've been doodling character heads and just finished up a Cheryl that looks almost exactly like the one on that cover... OOoooooh. Spooky! :2funny:

Re: the Logos
Archie's & Jughead's - I like them both, but, why is the "s" separate (color-wise)
The one for Betty looks like a sports logo. I'm not sure whether that's a good or bad thing.
I like the more cursive looking B&V logo (188, 190 - Where's 189?) rather than the block-ier one (167).
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Offline Captain Hero

Re: ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS
« Reply #4 on: September 10, 2008, 07:47:22 PM »
I'm still not a fan of the "Archie Digest" logo, but the other ones look really good, especially the Jughead and Betty and Veronica ones.

Am I safe to assume that Pals N Gals DD, Jughead and Friends, and Tales from Riverdale are remaining the same?
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Offline D-Rock

Re: ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS
« Reply #5 on: September 10, 2008, 08:10:07 PM »
I think it's just that their next issues won't be out in the next couple of months. You know how Archie's digest release schedule is sometimes. :P
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Offline archiecomicsfan27

Re: ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS
« Reply #6 on: September 10, 2008, 09:23:12 PM »
Quote from: Captain Hero on September 10, 2008, 07:47:22 PM
Am I safe to assume that Pals N Gals DD, Jughead and Friends, and Tales from Riverdale are remaining the same?

Well Jughead & Friends and Tales from Riverdale both had a logo change in # 15 and Pals 'N' Gals had a logo change in # 109 so I think they don't want to change them so soon
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Archie Comics are my WHOLE life


Archie Comics = 781
Archie Digests= 370

Offline Tuxedo Mark

Re: ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS
« Reply #7 on: September 10, 2008, 11:05:18 PM »
Quote from: AyaBlue on September 10, 2008, 06:22:30 PM
Also, has the B&V DD #167 been posted before?

I doubt it. I'd remember such a spoiler.

Quote from: AyaBlue on September 10, 2008, 06:22:30 PM
I've been doodling character heads and just finished up a Cheryl that looks almost exactly like the one on that cover... OOoooooh. Spooky! :2funny:

Ooh, please post!
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Betty Cooper + Cheryl Blossom. It's inevitable.

The Betty Cooper FAQ
http://supergirl.741.com/Betty/bettyfaq.html

The Cheryl Blossom FAQ
http://supergirl.741.com/Cheryl/cherylfaq.html

Athena

  • Guest
Re: ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS
« Reply #8 on: September 10, 2008, 11:09:28 PM »
I like the new title logos too, but I'm glad they preserved the look of the "classic" logo in the "Archie" comics logo in the top left corner.  It's sort of a nod to the past.  I'm something of a purist too.
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Offline archiecomicsfan27

Re: ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS
« Reply #9 on: September 10, 2008, 11:43:10 PM »
I like how the Cheryl Blossom, Little Archie, Sabrina, and Josie logos have stayed the same but the Katy Keene one is changed
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Archie Comics are my WHOLE life


Archie Comics = 781
Archie Digests= 370

Offline Captain Hero

Re: ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS
« Reply #10 on: September 11, 2008, 06:14:59 AM »
Quote from: archiecomicsfan27 on September 10, 2008, 09:23:12 PM
Quote from: Captain Hero on September 10, 2008, 07:47:22 PM
Am I safe to assume that Pals N Gals DD, Jughead and Friends, and Tales from Riverdale are remaining the same?

Well Jughead & Friends and Tales from Riverdale both had a logo change in # 15 and Pals 'N' Gals had a logo change in # 109 so I think they don't want to change them so soon

On one hand, you do have a point.  But, then again, this is the 4th new design of the Double Digest logo since 2006!  The one before that had been around since 1993!
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Offline JimY

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Re: ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS
« Reply #11 on: September 11, 2008, 09:15:36 AM »
I agree that it's very nice that they added the headshots to the B&V logos. It's strange that they didn't do it for the Archie digests. I wonder why they need separate fonts for a regular digest and a separate one for the double digest of the same character.

I love the shadow hat for Jughead.

And what happened to Rex Lindsey? So much Dan Parent needs to be offset by a good dose of Lindsey! I noticed he hasn't been on recent Jughead issues. I hope he hasn't left the title.
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Offline Rik

Re: ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS
« Reply #12 on: September 11, 2008, 09:53:04 PM »
Quote from: Captain Hero on September 10, 2008, 07:47:22 PM
Am I safe to assume that Pals N Gals DD, Jughead and Friends, and Tales from Riverdale are remaining the same?

Those had been redone before this.
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Rik Offenberger
Public Relations Coordinator
Archie Comic Publications, Inc.
RikO@ArchieComics.com

Archie Comic Publications, Inc.
325 Fayette Ave.
Mamaroneck, New York 10543
Phone 914-381-5155
Fax 914-381-2335
ArchieComics.com

Offline MJBivouac

Re: ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS
« Reply #13 on: September 11, 2008, 10:47:15 PM »
This seems like a very superficial and unneeded change. Like others have said, the Archie character logos are CLASSIC and so recognisable already, I don't see how this is going to bring in any new readers, and it may only turn off the existing fans. The 'Powers That Be' are probably hoping to get a little free press coverage because of the change.
MJB
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Offline MJBivouac

Re: ARCHIE COMICS UNVEILS NEW LOGOS AND TRADE DRESS
« Reply #14 on: September 11, 2008, 10:49:26 PM »
Quote from: archiecomicsfan27 on September 10, 2008, 06:15:04 PM
Wow most of those logos are good!! and i like the wacky colors on those Dan Parent covers they seem to go with the new logos...ooh my favorite cover so far is the one on the Jughead's Double Digest!! And I like how they added back the little character faces with the logos!

These wacky colors are ONLY for web display. However the JUGHEAD art looks like it is probably the actual newstand version.
 The actual covers of most of these will be colored more traditionally I suspect.
MJB
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"Sometimes, the long awaited light at the end of the tunnel is actually an oncoming train"
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