THE NEW LOOK RETURNS! ...AND BETTY PLAYS HARD BALL WITH ARCHIE!

Archie's dynamic “New Look” caught international attention when images of Betty & Veronica as drawn by Steven Butler appeared on TV, magazines and newspapers worldwide. After two years of “New Look” stories, it was announced that the Pals ‘n’ Gals story “A Funny Kind of Love” would be the last and all Archie Comics would return to the classic Archie drawing style going forward.

In the wake of that announcement, letters and emails from fans expressed their overwhelming demand for more “New Look” stories and collections of all the previous 4-shot titles.

In response, Co-CEO Jon Goldwater announced, “Archie has a long and proud tradition of reading every letter and email sent to the company and listening to what our fans want. The fans want more ‘New Look’ stories, and in response we will give them exactly that. In April the ‘New Look’ will return!”

Continuing the “New Look” is author Melanie J. Morgan, author of all of Archie’s previous “New Look” stories. Joining Melanie is artist Rod Whigham, best known for his work on G.I. Joe, the Flash and the Punisher.

Look for this exciting new tale in BETTY & VERONICA DOUBLE DIGEST #180…


“No Baseball for Betty”: Spring is here again – time to “play ball!”  But this year the Riverdale softball team’s best shortstop, Betty Cooper has decided to play hard ball instead!  That’s great for Betty, but not so great for Archie and Veronica.  After all, Betty will be competing with Archie for the shortstop position… and competing with Veronica for the amount of time spent with Archie!  Will Betty’s big move be a grand slam or a total strike-out?
SCRIPT: Melanie J. Morgan
ART: Rod Whigham
PLUS: Other new and classic tales!
SCRIPTS AND ART: Various talents
BONUS: Puzzles, games and pin-ups!       
Shipping Date: April 14th, 2010
On Sale at Comic Shops: April 21st, 2010
Newsstands: May 4th, 2010
176-page, full color digest
$3.99 US

Anyone but me doubt this story?

I do.  Mainly because they did announce they were stopping the New Look stories.  I'm guessing they got some feedback from that announcement that some people enjoyed them and wanted to see more.  I know I like seeing more of them!

i'm fine with new look, it gives the fans some variety of choices. it's different if they completely change everything to new look. i would get angry if they do that. but as long they are giving us some choices, i'm okay with it.

I'm with most everyone else.  As long as there's a balance between new look Archie and classic Archie, I'm all for it.

I think that's one of the reasons why the Little Archie makeover in 1991 didn't last more than a couple of years...they completely changed the look and feel of the comics, which turned quite a few people off.