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Author Topic: Classic Betty & Veronica is BACK for $2.99  (Read 4854 times)

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DeCarlo Rules

Re: Classic Betty & Veronica is BACK for $2.99
« on: February 12, 2018, 02:26:49 am »


Let's support this thing so it doesn't get Your Pal Archied. 



OMG "You Pal Archied" I hope this one lasts!

Functionally speaking, he could just as well have said "Reggie and Me'ed" or "Cosmo'ed". Both of those were "miniseriesized" based on consumer acceptance - on whether they generated profit for the investment in the effort of creating them. So if it's "Your Pal Archied", it's because it's coming from a perspective of "...but we like Dan Parent more..."

FORMAT is important when marketing a comic to consumers, because the format itself helps dictate the size and demographics of the consumer base for that comic. The format dictates where a comic will be most likely to be sold, and which retailers are doing the ordering, and also how long the comic will remain on display and how it will be displayed -- all crucial gateways in the pipeline for a comic book to make its way into the hands of a potential consumer. Standing stock in the floppy comic format in a comic shop has to turn over rapidly, or usually not at all. Because profit margins for most comic shop owners are so thin, they often hang on in this business by doing a lot of day-to-day hand-selling (store employees' recommendations to customers) of comics that they personally like. Then there is the question of whether the largest potential target audience for the content of any particular floppy comic book could get to a comic shop, would be likely to make the effort, or would even know that particular comic book existed. These are all aspects that most digital readers aren't likely to consider, because they don't affect them. But they're absolutely vital to the economics of the publishers' bottom line.

 


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