http://tvline.com/2017/04/24/riverdale-casts-mark-consuelos-hiram-lodge-veronica-dad/


Veronica's dad might be getting out of jail sooner than we thought on Riverdale.
Mark Consuelos has signed on to play the heretofore-unseen Hiram Lodge on The CW's Archie reboot, TVLine has learned exclusively. He'll make his debut in Season 2, and is set to join the cast as a series regular.


Hiram Lodge, per the show's official description, is "a ruthless, handsome, charismatic businessman who is coming back to Riverdale after weathering a financial scandal that almost destroyed him. He is there to reconnect with his wife Hermione and, especially, his daughter Veronica, who is the apple of his eye." We haven't seen Hiram on the show yet, since he's been in jail awaiting trial for his involvement in a Bernie Madoff-esque embezzlement scheme. But it sounds like he beats the rap and comes home to make Veronica's life even more complicated.


Hiram Lodge, per the show's official description, is "a ruthless, handsome, charismatic businessman who is coming back to Riverdale after weathering a financial scandal that almost destroyed him. He is there to reconnect with his wife Hermione and, especially, his daughter Veronica, who is the apple of his eye." We haven't seen Hiram on the show yet, since he's been in jail awaiting trial for his involvement in a Bernie Madoff-esque embezzlement scheme. But it sounds like he beats the rap and comes home to make Veronica's life even more complicated.

There is a catch, though: Consuelos currently co-stars on Fox's baseball drama Pitch as general manager Oscar Arguella, and his Riverdale casting is in second position to Pitch, so he'd have to drop the Riverdale role if Pitch is renewed for a second season. (Pitch is currently listed as "could go either way" on TVLine's Renewal Scorecard.) He also recently signed on for a major recurring role on the upcoming fourth season of NBC's The Night Shift, and he's co-president of Milojo Productions, which has the Logo reality show Fire Island debuting this month.

He's cute .

Looks familiar...

Hes married to Kelly Ripa from Live with Kelly on ABC


Formally Live with Kelly and Michael

Ha-ha! No one can keep any rich person in jail!

I always pictured Mr. Lodge as a cross between Ricardo Montalban and the actor who played J. Peterman on Seinfeld. 

The guy who was Seinfeld seems too funny. We need someone dark & depressing. Because if we want make him really like Hiram . He has be mean too. I wonder if Hiram will ever meet Archie & throw him out of the house.

Hiram: You idiot! You broke my prized vase! I'm going to throw you out myself!

(Archie holds up his shirt to show off his abs.)

Archie: You really think you can?

TWO SECONDS LATER

(Archie is landing on his face outside of the Lodge Estate)

THUD

(Archie begins to pick himself up)

Archie: Why does that have to be the one thing the comic and live action series has in common?


And if Hiram is smart, he keeps Veronica away from Jughead and Betty. It's never good for bad guys to be near meddling kids.