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Author Topic: ARCHIE COMICS FOR JUNE 2017  (Read 6219 times)

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DeCarlo Rules

Re: ARCHIE COMICS FOR JUNE 2017
« on: March 31, 2017, 10:06:00 AM »
Wow! They STILL put out The Black Hood?!?

No lie -- that's exactly what passed through my mind when I first laid eyes on the solicitation!


I haven't followed The Black Hood's sales TOO closely, but from what I remember seeing each issue of this "Season Two" or whatever they're calling this latest batch of issues seem to sell around two thousand copies. On at least ONE of Diamond's list direct market sales figures, it was dead last. At 2K copies, this book is selling around where the pre-reboot Jughead title... previously Archie Comics' WORST selling book... was and this book is significantly more expensive to produce. It HAS to be losing money!


At a 3.99 cover price and selling two-thousand copies, this book is bringing in roughly 8000.00. Unless Archie Comics has negotiated a special deal, Diamond usually takes around half of that money leaving ACP with a paltry four grand! Consider printing costs and the creative team on this book and we're looking at a financial sinkhole! Just to give you an idea... I'm not sure how many actual story pages are in an issue of The Black Hood but let's say its the standard twenty pages of story and art. If they're paying the artist 100.00 per page to draw this thing... and for a book like this that would be pretty LOW... each issue of The Black Hood is costing two-thousand dollars just to get drawn! And we're not even considering the scripting, the lettering, or the colorist yet! In many circumstances that 2K wouldn't be a lot, but when the book is pulling in only 4K, you can see the problem.


The only hope and monkey wrench in all this is maybe this thing is selling phenomenally well digitally.

You never know what goes on behind the scenes. Well, not you personally, any more... but I meant that in the sense of general readers/observers of the comics industry. Something like that seems so counter-intuitive to business logic that it makes you wonder.

It reminds me of that brief period in 1954 when Martin Goodman decided (based, it would seem, on Superman having become a television series) to try reviving his superhero comics. For a scant few months, Captain America, the Human Torch, and the Sub-Mariner were published in their own titles again for the first time since 1949, with a couple of anthology titles tossed into the bargain. Then Captain America, the Human Torch, and the anthology titles all abruptly ceased again, and only the Sub-Mariner's revived comic book continued on for another year or so. Was Sub-Mariner really that much more popular than the other super-characters, that his title survived while the others did not? Turns out that it wasn't the case. Sub-Mariner was briefly optioned with the idea of basing a television series on the character (exactly, it seems, as Goodman had hoped in reviving the characters). Ultimately, it didn't happen, and the title quietly expired again.

Which makes me wonder if maybe someone didn't express interest in producing a Black Hood TV series -- certainly the type of thing, to my mind, much better suited to HBO or Showtime than to the comic book they're publishing. I'm far from convinced that what the comic book industry needs is television shows drawn in comic book form. Something like that is the only thing that would seem to account for the kooky logic of continuing to publish a comic book series that sells only 2000 copies per issue.

 


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