Quote from: VintageJon on February 14, 2017, 12:26:24 PMQuote from: DeCarlo Rules on February 14, 2017, 10:37:59 AM
In the 30 months or so since I became interested in Archie Comics, I don't think I've seen any digests in any grocery story I've been in. I've seen them at Barnes & Noble, Walmart, and just recently, Target, but those are the only places. No local drugstore franchises or convenience stories.
I saw them at Wegman's (western NY) when I crossed the border last week; Up here in Canada Shopper's drug mart has them, as does a grocery store called Sobey's. Sometimes 7-11 and Walmart always has them. I think that there will always be a call for Archie comics as they are the only all ages, family friendly comic that people (parents) have come to trust.
Funny you should mention that... Archie's formerly unassailable reputation as a purveyor of all-ages titles (eh... "Million Moms" aside)... I wonder how things like the Archie Horror titles (which may well fly under most parents radar as imperceptible, with little chance most parents whose children are consumers of ACP's all-ages titles will ever become aware of them), and RIVERDALE might affect those parents' perception of ACP as a publisher.
The TV series is much more likely to impact public perception of ACP's comics, since television reaches a much wider audience than the direct-market floppy comics do, and if there isn't an immediate connection in parents minds between the name Riverdale and the names Archie, Jughead, Betty & Veronica, then plastering ads for the show all over the covers (and interiors) of the digests will certainly rectify that lack of recognition. Furthermore, placing those ads in the digests seems to imply that the TV show would be appropriate viewing for the same audiences reading those digests, so I wonder what some parents of say, an 8-12 year-old reader might think about that after viewing the show.