So I just happened to be looking at Betty and Veronica Digest # 92 (dated Dec. 1997), and I came across this mail-order ACP house ad (variations on which I'd seen before) selling single copies of specific digest issues. In this case, the titles and issue numbers being sold were:
ARCHIE ANDREWS WHERE ARE YOU DIGEST #112 [On Sale Now!]
ARCHIE'S STORY & GAME DIGEST #39 [On Sale Mid-November]
VERONICA'S DIGEST #6 [Available Through This Ad Only]
LITTLE ARCHIE DIGEST #20 [Available Through This Ad Only]
BETTY'S DIGEST #2 [Available Through This Ad Only]
So I'm wondering about this "Available Through This Ad Only" business, since I'm not really sure how to interpret that. Those happened to be the last issues of both VERONICA'S DIGEST and BETTY'S DIGEST, and doing some checking, I see that those two digests only came out once a year. I'm not sure how often LITTLE ARCHIE DIGEST came out, but it seems like #20 (Sept. 1997) was the next-to-last issue, with the final issue being published six months later, in March 1998.
So the question is, were these just issues that ACP had some kind of short print run of, and then they sold them exclusively through mail-order sales? I ask because it seems like maybe they were trying some kind of experiment to see whether that was worthwhile for them. The rationale would be, these are characters that aren't as popular as the main digest titles, so sales through traditional distribution methods might result in a lot of returns-for-credit. However, if ACP just distributed the issues themselves, that meant that they got to keep ALL of the cover price (which was $1.79 for a regular 96-page digest in 1997), minus the cost of postage. Through the normal distribution methods, ACP got to keep less than half the cover price (probably closer to a third, actually).
-- OR, were these distributed through the normal channels, but they just sold poorly, and the mail-order ad just represents whole bunches of copies that they had left over in their warehouse afterwards, that they needed to get rid of? I know for a fact that they must have had tons of copies of BETTY'S DIGEST #1 and VERONICA'S DIGEST #5, because when I ordered a random digest sampler pack from ACP about a year and a half ago, they still had copies! But this isn't the first time I've seen mail-order ads featuring those titles (if not the exact same issue numbers) that claimed "Available Through This Ad Only". I've seen a similar ad (presumably from a year earlier) that mentioned those same two issues (BETTY'S DIGEST #1 and VERONICA'S DIGEST #5) as "Available Through This Ad Only".
ARCHIE ANDREWS WHERE ARE YOU DIGEST #112 [On Sale Now!]
ARCHIE'S STORY & GAME DIGEST #39 [On Sale Mid-November]
VERONICA'S DIGEST #6 [Available Through This Ad Only]
LITTLE ARCHIE DIGEST #20 [Available Through This Ad Only]
BETTY'S DIGEST #2 [Available Through This Ad Only]
So I'm wondering about this "Available Through This Ad Only" business, since I'm not really sure how to interpret that. Those happened to be the last issues of both VERONICA'S DIGEST and BETTY'S DIGEST, and doing some checking, I see that those two digests only came out once a year. I'm not sure how often LITTLE ARCHIE DIGEST came out, but it seems like #20 (Sept. 1997) was the next-to-last issue, with the final issue being published six months later, in March 1998.
So the question is, were these just issues that ACP had some kind of short print run of, and then they sold them exclusively through mail-order sales? I ask because it seems like maybe they were trying some kind of experiment to see whether that was worthwhile for them. The rationale would be, these are characters that aren't as popular as the main digest titles, so sales through traditional distribution methods might result in a lot of returns-for-credit. However, if ACP just distributed the issues themselves, that meant that they got to keep ALL of the cover price (which was $1.79 for a regular 96-page digest in 1997), minus the cost of postage. Through the normal distribution methods, ACP got to keep less than half the cover price (probably closer to a third, actually).
-- OR, were these distributed through the normal channels, but they just sold poorly, and the mail-order ad just represents whole bunches of copies that they had left over in their warehouse afterwards, that they needed to get rid of? I know for a fact that they must have had tons of copies of BETTY'S DIGEST #1 and VERONICA'S DIGEST #5, because when I ordered a random digest sampler pack from ACP about a year and a half ago, they still had copies! But this isn't the first time I've seen mail-order ads featuring those titles (if not the exact same issue numbers) that claimed "Available Through This Ad Only". I've seen a similar ad (presumably from a year earlier) that mentioned those same two issues (BETTY'S DIGEST #1 and VERONICA'S DIGEST #5) as "Available Through This Ad Only".