I checked Amazon, and the only categories where Archie even cracks the Top 100 are some hyper-specific children's comics categories. All of those are the classic-style comics. No Riverdale. No New Riverdale. No Archie Horror. No idea what that translates to in terms of sales, though.
I was reading Brian Hibbs' annual column where he discussed the previous year's Top 750 comics according to NPD BookScan, which claims to represent about 85% of physical book sales in North America outside the comic book Direct Market (comic shops). In other words, actual physical bookstores and online sellers. Physical books only, though; no digital copies. Not one title from Archie even made the list. I asked him about it in the comments, and he wrote:
So there you have it. The best-selling Archie book out in the real world beyond the comics shop sold far less than 3,000 copies last year.
I was reading Brian Hibbs' annual column where he discussed the previous year's Top 750 comics according to NPD BookScan, which claims to represent about 85% of physical book sales in North America outside the comic book Direct Market (comic shops). In other words, actual physical bookstores and online sellers. Physical books only, though; no digital copies. Not one title from Archie even made the list. I asked him about it in the comments, and he wrote:
QuoteThe best-selling comic from Archie, however, is "80 Years of Christmas" and it sells well under 3k copies.
So there you have it. The best-selling Archie book out in the real world beyond the comics shop sold far less than 3,000 copies last year.