Quote from: Shuester on April 19, 2017, 06:31:39 AM
1. In the past few years, I tried a couple of times to read superhero comics. I picked up some DC and Marvel issues on Free Comic Book Day, just to try them out. But I couldn't get into the stories. Some of them were continuations of previous issues that I hadn't read, and some of them were just not that interesting. Either way, none of them compelled me to continue. Even without that experience, I probably wouldn't have been able to get into superhero comics, though. They all have overarching storylines, and readers need to be familiar with the characters and events of the previous comic in order to fully enjoy the current one. I think that this is a part of the reason that comic sales, in general, are on a downturn. New fans, who may want to get into comics after watching the latest Batman movie, won't be interested if they can't understand what is going on when they begin with Issue #49.
2. I wouldn't say that comics are unknown to kids nowadays, but it is probably true that they are no longer the primary consumers of comic books. Even newspaper cartoons aren't read by kids- there are less of them appearing, the quality seems to be lower than it used to be, and they aren't really targeted at kids. Archie seems to have realized this, and is trying to adapt by aiming for a teen/young adult demographic with "Riverdale" and New Archie, while also trying to keep the kids and older fans with Classic Archie. So far, the TV show (which I started to watch, and surprisingly am enjoying) has been attracting attention from the right demographics. If the comics continue being published regularly, hopefully they will too.
But how do those observations relate to selling Archie Comics in comic book stores? YOU don't like superhero comics, which is fine, but do you realistically think that someday the main consumer base in comic book stores will be anything else but? The entire existence of a retail store dedicated to selling comic books is built around three things: the monthly floppy comic book format, collecting, and superheroes. Those three things are intimately intertwined with the very existence of comic book stores. At least in the US and Canada. Most people just aren't going to be motivated to drive to a special store to buy something like a comic, unless they are already committed, in a very focused way, to it as a hobby. For some reason the superhero fans/readers/collector as a group just seem more motivated than readers of other genres. Or at least they are by far the most numerous of the motivated consumers.