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Re: Sliding timeline by Tuxedo Mark
[May 31, 2020, 10:07:42 pm]


Archie Art Blogs by Captain Jetpack
[May 30, 2020, 12:33:52 pm]


Re: Archie Comics Digests... the origin story by ASS-P
[May 30, 2020, 08:08:06 am]


Re: Riverdale Reviewed by Tuxedo Mark
[May 24, 2020, 05:34:54 pm]


Vintage Archie Comics & Merch for Sale by archiecomicscollector
[May 07, 2020, 09:42:09 am]


Re: Possible issue--might need youre hekp by Tuxedo Mark
[May 01, 2020, 04:41:03 pm]


I'm here. by ASS-P
[April 05, 2020, 12:42:32 am]


Hypothetical Highlights for May/June 2020 by DeCarlo Rules
[March 27, 2020, 02:42:30 am]


Re: New issue of Super ‘Suckers has just debuted by DeCarlo Rules
[March 21, 2020, 12:47:01 am]


Re: Red Sonja & Vampirella Meet Betty & Veronica #9 by Amy Chu & Dan Parent by Tuxedo Mark
[March 18, 2020, 09:25:00 am]

Shoutbox

  • Mr.Lodge: Your right about Dan Parent's art is generic at best.
    June 02, 2020, 05:58:04 pm
  • Tuxedo Mark: My reviews of "Love is Nasty" [link] and "That's News to Me" [link] from Betty and Veronica Digest #180-182
    May 24, 2020, 05:35:52 pm
  • Tuxedo Mark: My review of "Bath Wrath" from Betty and Veronica Digest #180: [link]
    May 22, 2020, 08:55:07 pm
  • Tuxedo Mark: Gah, this is so frustrating. Red Sonja and Vampirella Meet Betty and Veronica #11-12 have been pushed back again. Originally scheduled for May 27, #11 will now come out on July 1 and #13 on July 29.
    May 21, 2020, 01:30:59 pm
  • Tuxedo Mark: Wow, the Betty and Veronica: The Bond of Friendship OGN came out last Tuesday.
    May 19, 2020, 01:29:05 pm
  • ASS-P: ..." Expensive, sorta hilly land with zoning board3/lawd and planningcommiddions a big factor ", so mass-market things were a little rarer
    May 18, 2020, 03:10:21 pm
  • ASS-P: The funny thing is that we have this remaining K-Mart here...and we had none of them when I was here in the 20thbCentury! We had a similat, but regional, chain that was only in New York and Connecticut I think, called Caldor's, they covered the same portion of the market. We had expensive. sorta hi.
    May 17, 2020, 02:07:57 am
  • ASS-P: I grew up with a big Sears near me here,,,and it is still there! How many full-fledged Sears stores are lef
    May 17, 2020, 02:01:55 am
  • ASS-P: ......The last K I was in before this (which still had ACP digests), in Watsonville, CA, which I left six-ish months ago (the area of) is still there!!!!!
    May 17, 2020, 01:43:24 am
  • ASS-P: ...lie in bed...Perhaps I can go there later.
    May 17, 2020, 01:40:33 am
  • ASS-P: ...I noted with interest that oné of those K-Marts is less than 2 miles from where I live in bed now.
    May 17, 2020, 01:37:52 am
  • ASS-P: Westchester County is part of the New York City metro area but when I speak of it I'm speaking of Westchester, not NYC, Manhattan of " the bouroghs ".
    May 17, 2020, 01:35:20 am
  • ASS-P: ...Thank you# Yeah, 50-something, says Wiki. The whole operatic death scene of Sears had stopped getting media attention recently and likewise I'd heard of the big I'd status little if any after hearing of a plan pushed for by Lampert's creditors that would've closed down both K-Mart and Sears...
    May 17, 2020, 01:21:47 am
  • Tuxedo Mark: My Walmart has them. As for Kmart, there are only 50 left in the entire country (according to their website). Maybe even less.
    May 16, 2020, 11:19:14 pm
  • ASS-P: Bing back the link to the comic strip!
    May 16, 2020, 11:12:59 pm
  • ASS-P: I am now living in Westchester County, New York, which is my hometown area.
    May 16, 2020, 11:12:12 pm
  • ASS-P: That Wal-Mart didn't carry the DC Giants either. When they first came out, I saw them there, and other " gimmick/stunt "-packaged issues. I read that some Targets were going to carry the DC Giants but I haven't seen any at any Target where I've been.
    May 16, 2020, 11:10:53 pm
  • ASS-P: I went to a Wal-Mart-Mart recently and saw no digests, is what I meant.
    May 16, 2020, 11:06:03 pm
  • ASS-P: ...Oh, and does anyone here eveI went to a Wal-Mart recently, and they did not have digests that I could see, or the brandedr see standard-format comic books being sold at other non-comics shop.places? The last I heard, DC still had some newsstand and I presume ACP's comic books would have some too.
    May 16, 2020, 11:04:58 pm
  • ASS-P: Asaannd...does anyone here see the digests anywhere these last two months? Has newsstand distribution of the digests ceased completely?
    May 16, 2020, 10:58:15 pm

North American comics sales 2011-2016

Started by DeCarlo Rules, September 07, 2017, 11:15:59 pm

Previous topic - Next topic

DeCarlo Rules

I thought some people here might be interested in seeing these statistics. The bar graphs were created by Kate Willaert, from data jointly compiled by John Jackson Miller of Comichron, in collaboration with Milton Griepp of ICv2. I've no idea of where they got access to statistics such as total book market sales, digital sales, and newsstand/subscription sales, but I have faith that these are reasonably close estimates that represent the most accurate snapsnot of the total market as anyone's likely to get. The graphics ought to be self-explanatory.






DeCarlo Rules

September 07, 2017, 11:23:02 pm #1 Last Edit: September 07, 2017, 11:46:25 pm by DeCarlo Rules
Oh, and as for how this all relates to the sales of Archie Comics, it's helpful to remember that ACP's sales have traditionally been strongest in the Newsstand & Subscription Channel (not sure if direct mail-order sales are included in "subscriptions", as that's something that ACP has leaned heavily on in the past to shore up a shrinking newsstand marketplace).

No doubt in the past 6 years both digital and trade collection sales have helped somewhat to make up for the newsstand market that ACP was traditionally dependent on for its bread & butter sales, but book channel sales still lag behind those of comic book shops, a market where ACP is at its weakest, and digital sales appear to have leveled off within the last 3-4 years. The biggest growth of the total marketplace over the past 6 years has been in the graphic novel/trade collection format (up nearly $200M from 2011 to 2016), while both digital and newsstand sales have remained largely the same over a period from 2013-2016.

steveinthecity

It's interesting to see these figures, and I also wonder where the figures came from and exactly who was reporting their sales that would combine into the totals presented.  We know the monthly Diamond figures only reflect orders for a given period, so of course that's always been somewhat incomplete.


I'm not sure what my takeaway of all this is, but the snapshot appears to show digital sales have levelled (or declined) despite the increase in ownership of devices people could use to access digital content during the 2011-16 years.  I also suspect the increase in overall dollars by 2016 is more a reflection of higher per unit price than any sort of bump in readership.


Makes good food for thought regardless.
Comics!

DeCarlo Rules

Quote from: steveinthecity on September 10, 2017, 12:55:49 pm
I also suspect the increase in overall dollars by 2016 is more a reflection of higher per unit price than any sort of bump in readership.


Possibly a little, but it doesn't seem to me that there's been an overall increase in cover prices big enough to account for the rise in the last 5 years. I suspect a lot of it might come from a new awareness and interest by people (mainly in trade collections) due to the huge jump in media adaptations over that time removing some of the stigma of "nerdiness" of reading comics. Some of that might be younger consumers who feel like comics are now okay or cool to read, and some of it might be older lapsed readers returning.

Welchhardy

I never thought of what you thought before. I feel very good.


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