QuoteAdam Hughes ‏@AH_AdamHughes 
BETTY & VERONICA sneak peek: the greatest sneakers I will ever draw

Some Tweets from Adam Hughes and neilstucky:

QuoteAdam Hughes ‏@AH_AdamHughes

Working today on BETTY & VERONICA pages as well as scripts & future B&V ideas... holy crap I've never felt more like I work in comics!

Quoteneilstucky ‏@neilstucky1

@AH_AdamHughes are u doing the inside and the covers?

QuoteAdam Hughes ‏@AH_AdamHughes

@neilstucky1 I'm doing EVERYTHING

Quoteneilstucky ‏@neilstucky1

@AH_AdamHughes Wow, that is special!!

I talked to Adam through Twitter & I told I think they are Betty's sneakers. And he said they are hers.

Betty and Veronica #2 Covers Reveal 

Adam Hughes


David Mack variant


Allison Sohn variant


Rachel Stott variant


Kevin Wada variant

I like Adam Hughes' and Allison Sohn's the best. Rachel Stott's is interesting.

I'm kinda partial to the David Mack cover. He's not an artist whose work I've really followed up to now. Just a nice simple silhouette design, that really seems to work.

Quote from: BettyReggie on May 09, 2016, 06:22:11 PM
I talked to Adam through Twitter & I told I think they are Betty's sneakers. And he said they are hers.

Well, no points for not guessing they were Veronica's sneakers. 

I was sad to see only 4 variants to choose from besides Adam's. One of covers is actually from Adam's wife. The one where they are sitting in front of Pop's. It's a beautiful cover.

Quote from: BettyReggie on May 14, 2016, 10:13:22 AM
I was sad to see only 4 variants to choose from besides Adam's. One of covers is actually from Adam's wife. The one where they are sitting in front of Pop's. It's a beautiful cover.

I agree.  That's my favorite cover too.  But i guess it isn't going to be Pop's for much longer.  Hope B&V like coffee! 

They've got to be careful of "variant cover backlash". You can overwork that gimmick really easily. Five is plenty. More than plenty, really. You keep flooding the market with multiple multiple variants on every issue of every title, and retailers get burned out quickly on the idea and turned off and won't order them. A lot of fans will get turned off, too, because it makes it increasingly harder to get a specific one, if they only want one.


"ONLY" five variants... wow.

Quote from: DeCarlo Rules on May 14, 2016, 11:47:04 AM
They've got to be careful of "variant cover backlash". You can overwork that gimmick really easily. Five is plenty. More than plenty, really. You keep flooding the market with multiple multiple variants on every issue of every title, and retailers get burned out quickly on the idea and turned off and won't order them. A lot of fans will get turned off, too, because it makes it increasingly harder to get a specific one, if they only want one.


"ONLY" five variants... wow.

I agree to a point, DeCarlo, but I think in B&V's case, at least with the early issues, Archie should strike while the iron is hot.  There are a lot of men who will buy these just because they're hot for B&V.  Sad but true.  A company like Archie Comics needs to exploit every opportunity to make money. 


I'm not saying that's my preference for how they do business.  Just being realistic. 

I have to disagree, I have 12 comic frames. I wouldn't buy 12 but if there's a lot to choose I can pick the ones I like most. For #2 I only like 3 of them . The other 2 is not to my liking.

Quote from: spazaru on May 14, 2016, 02:10:13 PM

Quote from: DeCarlo Rules on May 14, 2016, 11:47:04 AM
They've got to be careful of "variant cover backlash". You can overwork that gimmick really easily. Five is plenty. More than plenty, really. You keep flooding the market with multiple multiple variants on every issue of every title, and retailers get burned out quickly on the idea and turned off and won't order them. A lot of fans will get turned off, too, because it makes it increasingly harder to get a specific one, if they only want one.


"ONLY" five variants... wow.

I agree to a point, DeCarlo, but I think in B&V's case, at least with the early issues, Archie should strike while the iron is hot.  There are a lot of men who will buy these just because they're hot for B&V.  Sad but true.  A company like Archie Comics needs to exploit every opportunity to make money. 

I'm not saying that's my preference for how they do business.  Just being realistic.

Except that you have to look at it from a retailer's perspective, and a lot of these guys are really (really) small businessmen who don't have the deep pockets to underwrite the sales pushes of every publisher out there. These guys are making the majority of their sales from Marvel, DC, Image, and a few other companies, and Archie Comics Publications is WAY WAY down the list. There are a dozen or more publishers ahead of them in terms of the importance of getting their variant covers, because more people want those. So they HAVE to pick and choose, and play favorites. Overwhelm them with TOO many covers to choose from if you're a relatively small publisher like ACP and they may just say "The heck with it, it's too much! I've got to save my money for investing in MARVEL variants" (or whatever). Unlike here, the comic shop world doesn't revolve around the nexus of ACP.

Archie Comics can attempt to solicit any products they want, but if BETTY AND VERONICA #1 is shipping in June, and DC REBIRTH with a dozen new #1 issues with variants are ALSO shipping the same month, then if you are a retailer who is NOT Midtown Comics, Mile High Comics, or Lone Star Comics, but just a rinky-dink local guy with a single store, trying to survive in a small town or suburb (which by the way, is MOST comic shops, numerically speaking), which variants do you think the smart money is on?

Quote from: DeCarlo Rules on May 14, 2016, 03:12:57 PM

Quote from: spazaru on May 14, 2016, 02:10:13 PM

Quote from: DeCarlo Rules on May 14, 2016, 11:47:04 AM
They've got to be careful of "variant cover backlash". You can overwork that gimmick really easily. Five is plenty. More than plenty, really. You keep flooding the market with multiple multiple variants on every issue of every title, and retailers get burned out quickly on the idea and turned off and won't order them. A lot of fans will get turned off, too, because it makes it increasingly harder to get a specific one, if they only want one.


"ONLY" five variants... wow.

I agree to a point, DeCarlo, but I think in B&V's case, at least with the early issues, Archie should strike while the iron is hot.  There are a lot of men who will buy these just because they're hot for B&V.  Sad but true.  A company like Archie Comics needs to exploit every opportunity to make money. 

I'm not saying that's my preference for how they do business.  Just being realistic.

Except that you have to look at it from a retailer's perspective, and a lot of these guys are really (really) small businessmen who don't have the deep pockets to underwrite the sales pushes of every publisher out there. These guys are making the majority of their sales from Marvel, DC, Image, and a few other companies, and Archie Comics Publications is WAY WAY down the list. There are a dozen or more publishers ahead of them in terms of the importance of getting their variant covers, because more people want those. So they HAVE to pick and choose, and play favorites. Overwhelm them with TOO many covers to choose from if you're a relatively small publisher like ACP and they may just say "The heck with it, it's too much! I've got to save my money for investing in MARVEL variants" (or whatever). Unlike here, the comic shop world doesn't revolve around the nexus of ACP.

Archie Comics can attempt to solicit any products they want, but if BETTY AND VERONICA #1 is shipping in June, and DC REBIRTH with a dozen new #1 issues with variants are ALSO shipping the same month, then if you are a retailer who is NOT Midtown Comics, Mile High Comics, or Lone Star Comics, but just a rinky-dink local guy with a single store, trying to survive in a small town or suburb (which by the way, is MOST comic shops, numerically speaking), which variants do you think the smart money is on?

You're absolutely right.  My friend just closed his comic shop because it's a tough business.  I'm looking at it from Archie Comics' persepective, but your point is spot on. 

Andrew Pepoy variant for Betty and Veronica #1
Exclusive to New England Comics

http://www.newenglandcomics.com/NECExclusives.htm

He also posted it on Facebook but it won't let me link that here.