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Messages - Fernando Ruiz

Quote from: Tuxedo Mark on December 01, 2017, 10:09:43 PM
That's great, Fernando! :) Where, exactly, can the story be purchased, and is the digital format viewable on Kindle for PC or Nook for PC?

Click on my link above for details on how to purchase the story. I believe the story will be delivered as a PDF.

All About Archie / "Kindness Works!" A NEW Archie Story!
December 01, 2017, 08:14:34 PM
Hey Everybody!

I've drawn my very first Archie story in almost TWO years!

This is a very special Archie story entitled "KINDNESS WORKS!" You can check out a little preview with my pencils to a few of the pages and find out more details here:


Please check it out!

Thanks, Everybody!

All About Archie / Re: "Unknown Artists"
July 10, 2017, 01:52:18 AM
For many, many years Archie stories went uncredited and there were no records kept as to who did what on these stories.  This was especially the case with artists who didn't produce the volume of work of DeCarlo and Lucey. I know I've been present when the digest production crew's only option was to run certain stories past Victor Gorelick and hope that he remembered who worked on them. For the most part, he usually did!

For some reason, this problem with the credits extended to stories published as recently as the 90's. Occasionally, I was asked to confirm if I'd written or drawn a particular story that there was a question about.

In spite of this, I know mistakes were made and I've seen my name credited with work I haven't done. Most commonly, I'm credited as the writer on stories I haven't written.

Quote from: Vegan Jughead on July 08, 2017, 10:52:33 PM
Really?  $6.99 for 128 pages?  Good luck with that Archie Comics.

It'll be even more expensive in Canada, Archie's largest market. I think they may end up paying eight or nine dollars for a digest.

Quote from: DeCarlo Rules on June 01, 2017, 08:44:20 AM
The only character on that cover I don't recognize is the little girl with brown hair and a topknot wearing a purple swimsuit on a purple raft...

That's Little Audrey.

Quote from: Mr.Lodge on April 26, 2017, 12:09:02 PM
Fernando Ruiz - The Dan DeCarlo of his generation.

Gisele Lagace - The Kathleen Webb of hers.

That is very generous, Mr.Lodge. Thank you.

Quote from: DeCarlo Rules on April 21, 2017, 07:04:58 AM

I think I saw FR had a print made of that cover illustration to sell, and it doesn't surprise me that would be one of his most popular covers and prints. It seems to be pretty well-recognized among Archie fans.

I certainly did, DecarloRules.

Not only is it a popular print, but it also stops a lot of traffic at conventions!

By the way, everyone can check out my prints over at my website:


That's the place to go to find out about my latest projects and appearances. I will even talk about Archie still whenever it comes up over there.

Quote from: SAGG on April 17, 2017, 06:41:51 PM
Thank you for responding. have you heard from Mr. Parent that this extra book will cut into his Die Kitty Die work?

Dan and I are pretty committed to Kitty. We've got lots of plans we're working on. So far, regardless of what else we've been doing, we've always made Kitty our top priority! It hasn't been easy but so far we've been managing it!

Quote from: Mr.Lodge on April 17, 2017, 03:12:28 PM
Don't care for Dan Parent. Too pedestrian/generic for me.

More a fan of Goldberg, Ruiz, DeCarlo, Crane, Legace, Hartley, Montana.

Thanks, Mr. Lodge.

I happen to like what Dan is doing here, but I do wish the company would have the guts to let him just go full CLASSIC!


It's definitely a step in the right direction. It's too bad its a half of a step. Once again, we see Archie Comics trying to have their cake and eat it too. What a way of sub-dividing their brand! How many different Archies are we going to have? Reboot Archie, Classic Archie, New Classic Archie... Which of these is going to be the face of the company?

Quote from: SAGG on April 17, 2017, 01:50:39 PM
I just wished they could do the same thing with the other Classic Archie artists, like Mr. Ruiz, Mr. Shultz, Ms. Legace, and Mr. Kennedy....

With Dan busy on this book, and presumably subsequent follow-ups, I'm sure you'll see some of these others coming back to pick up the slack on digests here and there. Given the really poor treatment Archie Comics has shown me, I will not be among them.

I understand they've started writing Season 2. They better hurry! There's a writers' striking looming that could potentially delay production and consequently the premiere of the second season.

As recent weeks have shown, this show doesn't do well after an absence. Whatever momentum it has could be derailed forever.

Riverdale drops another tenth as it dips down to 0.87 million viewers for the first time. Its the second week in a row the audience shrinks by a tenth.


A few thoughts on Riverdale...

1. The show appears to hover around a million live viewers each week. The premiere drew an audience of just above a million viewers with something like 1.3 million viewers. It hasn't reached that number again. This isn't a big audience but its just enough by the CW's low standards. As I've often said, the biggest break this show ever caught was when Fox passed it up. Had Fox scheduled it, the trigger-happy network surely would've cancelled it by now.

2. The last two weeks, the show failed to crack a million viewers with an audience of about 0.9 million. This was after a hiatus of about two or three weeks. Did this hiatus trip up the show's momentum? Was the audience so minimally invested in the show that they haven't bothered to return after the hiatus?

3. The show seems to do well on Netflix and with dvr viewers.

4. What will the show mean for the comics? Will the show draw new readers to the books? Right now it doesn't appear that this is happening. All of Archie's titles appear to be shedding readers every month with titles like Josie, Reggie & Me and even Jughead plummeting to dangerous thresholds.

Quote from: DeCarlo Rules on March 31, 2017, 02:29:07 AM
Quote from: Fernando Ruiz on March 28, 2017, 08:33:52 PM
Wow! They STILL put out The Black Hood?!?

No lie -- that's exactly what passed through my mind when I first laid eyes on the solicitation!

I haven't followed The Black Hood's sales TOO closely, but from what I remember seeing each issue of this "Season Two" or whatever they're calling this latest batch of issues seem to sell around two thousand copies. On at least ONE of Diamond's list direct market sales figures, it was dead last. At 2K copies, this book is selling around where the pre-reboot Jughead title... previously Archie Comics' WORST selling book... was and this book is significantly more expensive to produce. It HAS to be losing money!

At a 3.99 cover price and selling two-thousand copies, this book is bringing in roughly 8000.00. Unless Archie Comics has negotiated a special deal, Diamond usually takes around half of that money leaving ACP with a paltry four grand! Consider printing costs and the creative team on this book and we're looking at a financial sinkhole! Just to give you an idea... I'm not sure how many actual story pages are in an issue of The Black Hood but let's say its the standard twenty pages of story and art. If they're paying the artist 100.00 per page to draw this thing... and for a book like this that would be pretty LOW... each issue of The Black Hood is costing two-thousand dollars just to get drawn! And we're not even considering the scripting, the lettering, or the colorist yet! In many circumstances that 2K wouldn't be a lot, but when the book is pulling in only 4K, you can see the problem.

The only hope and monkey wrench in all this is maybe this thing is selling phenomenally well digitally.